Great Earned Media

Every once in a while a paid political ad takes on a life of its own.  It's every media consultant's dream. You pay to place the ad, but bingo, it start develops a viral nature and before you know it your getting millions in free media.  Think Willy Horton, Harry and Louise, Swift Boats and now.... General Petraeus (betray-us) and MoveON.org.  Matthew Continetti over at the Weekly Standards writes about Giuliani jumping on this moving vehicle in a smart way here.